3D Workflow for Designers & Art Directors Series

In the real world, pretty much everything has texture; fabric has texture, art has texture, music has texture, even the quality of life has texture. …

In the world of CG and VFX, one of the developmental processes is called “look dev”, or look development. The primary goal of look development…

What in the world is UV mapping?  For the uninitiated, this seems to be one of the most difficult concepts to grasp, yet it is…

Basic fact #1: If you’re going to render something in 3D, you need a 3D model of that something in your scene. Where do you…

When I was first hired as an Agency Art Director, one of my primary tasks was to art direct photo shoots.  Fortunately, I had taken…